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Ponta Delgada ,  July 14, 2018

Marta Guerreiro says Red Bull Cliff Diving ensures "effective promotional return" and increases tourism flows

The Regional Secretary for Energy, Environment and Tourism stated that the third stage of the Red Bull Cliff Diving World Competition taking place in the Azores ensures "an effective promotional return" and "increases tourism flows."
"With this event, we have managed to enhance the visibility of the destination with a high level of national and international promotion that demonstrates the potential of the Azores," said Marta Guerreiro. She spoke in Vila Franca do Campo at the end of the event, highlighting that Red Bull Ciff Diving is already regarded as a classic of the Region's sporting events worldwide.
According to Marta Guerreiro, the competition "fits perfectly the actions of the Strategic and Marketing Plan of the Azores regarding the investment in this event internationally-renowned event in the segment of nautical activities, thus projecting the Azores in a much wider promotion context."
The Secretary for Tourism assured that this is a "safe investment" and, for that reason, the Regional Government maintains "all the availability to continue with the organisation of this event in the Azores in 2019."
"In its seventh edition, the competition is based on the concepts of the World Series and the Azores - Certified by Nature themselves, which is important to continue working together", said the government official.
"With 28 athletes from 17 countries, once again we have managed to highlight the Region's scenic beauty, promoting sports through a true experience of close contact with nature. It is fundamental for choosing the Azores for the organisation of events such as this one, taking into account its unique and differentiating characteristics", stressed Marta Guerreiro.
"In recent years, the Azores destination has strengthened its identity as a tourist destination, strongly based on the active appreciation of the environmental, cultural and social heritage, through several experiences. Moreover, it has positioned itself favourably in important tourism markets and segments seeking to fulfil their aspirations in terms of contact with nature and people," said the Regional Secretary.


Official government press-releases presented in all foreign languages interfaces of the Azorean Government Portal (Portal do Governo dos Açores) are a sub-set of the government's official press-releases daily output and are chosen for translation and publication on the foreign language interfaces based on audience segmentation criteria. The entire collection of the Azorean government press-releases is available in portuguese, here, from the GACS Press Office site.

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