The promotional film titled as “Islands of Magical Nature” (Ilhas de Natureza Mágica) which integrated the Azores advertising campaign carried out in the internal market by the Regional Secretariat for the Economy and by the Azores Tourism Association in 2008 was distinguished with another international award at the Tourfilm Festival that was held in the city of Karlovy Vary.
This festival aims to promote tourism film and to award prizes to the films that most contribute, through their content and artistic quality, for the development of national and international tourism.
The 90-second advertising spot “Azores” produced by the Oficio Agency in 2008 was distinguished as best film in the category of Video and Films for Commercial Tourism which comprises videos and films with less than 30 minutes.
It was a very special moment for the promotion of the Azores Destination, in the Czech market, presented to all guests through the awarded-winning DVD, which was an excellent promotional vehicle.
The awarding of this prize has dignified the Autonomous Region of the Azores as well as Portugal insofar as no other Portuguese region was distinguished at the Tourfilm Festival.