main
President
Regional Government
Citizen Space
Business Space
About Azores
  news Legislation Schedule Communities Contacts Portal Map Links Help
Versão PortuguesaMUDAR LÍNGUA
See in: entities  categories
 

Administration
Agriculture and Forestry
Business Relations with the Regional Government
Civil Protection
Closing a company
Communities
Culture
Economical Inspection
Education
Elections
Employment
Energy
Environment
Financing and Incentives
Fisheries
Health
Housing and Infrastructures
Human Resource Management
Importing/Exporting
Industry
Inovation, Reserach and Development and Technology
Law, Regulations
Legislation
Leisure_and_Utilities
Rights
Science and Technology
Social Security
Sport
Starting a company
Statistics and Indicators
Statistics
Taxes
Tourism
Trade
Transports
Youth

 
Media
      

Get News of the Government by RSS - click here
Know more about RSS ...

 

Ponta Delgada ,  October 29, 2009

New national campaign to promote the Azores destination starts tomorrow

A campaign promoting the Azores destination starts in all national territory tomorrow, with the broadcasting of several television commercials, the inclusion of advertisements in the national weekly and daily press and of promotional billboards located in various cities of Mainland Portugal.   

The promotional campaign that is starting now maintains the slogan “Are you ready for the best time of your life?” (Pronto para o melhor tempo da sua vida?) is an initiative of the Regional Directorate for the Economy.

Therefore, several television commercials, based on the strategy outlined in the marketing plan for the Autonomous Region of the Azores, were prepared and presented in the beginning of this year, privileging an active contact with Nature in the Archipelago, disseminating activities such as cetacean observation, diving, boat tours, bicycle, paragliding and golf, among others.

In addition to television and press advertisements, advertising panels will be placed in several cities, such as Lisbon, Porto, Braga, Viseu, Guimarães, Amadora, Sintra, Coimbra, Faro, Santarém, Leiria, Covilhã, among others.

Moreover, banners will be placed in the main internet portals.                                              Besides the recently campaign, the Government of the Azores has maintained a plan to promote the Azores among Travel Agencies and tourism operators across the country, whether through actions undertaken at the agencies, whether through various initiatives carried out at the “Loja Açores” in Lisbon. 

 “Are you ready for the best time of your life?” is a campaign integrated in the promotional strategy that has been followed by the Government of the Azores in the national market, the most important market for regional tourism.


GacS/NM
 
 
 
 
 
   
 

Official government press-releases presented in all foreign languages interfaces of the Azorean Government Portal (Portal do Governo dos Açores) are a sub-set of the government's official press-releases daily output and are chosen for translation and publication on the foreign language interfaces based on audience segmentation criteria. The entire collection of the Azorean government press-releases is available in portuguese, here, from the GACS Press Office site.

 
   Print   Send Send News   GaCS GaCS Site   Regional Press Regional Press   rss  
     

Last News

Search
 
Where?
Advanced Search >>
 
 



 
 

This e-mail address is at your disposal for you to place your questions to the Regional Government of the Azores.
Ask the Government!

 

Health Ombudsman
  
Listen to this Page LISTEN
Go to top of page TOP
help HELP
Versão PortuguesaMUDAR LÍNGUA

 
Símbol of Acessibilidade on Web
main | President | Regional Government | Citizen Space | Business Space | About Azores | My Site