In order to provide all travel agents who sell the Azores in the German market, a greater and a more appropriate knowledge of the tourism destination which allows them to sell the Azores more and better, the e-learning Açores programme has been available online since August 21.
This initiative, created by the Tourism Azores with the technical assistance of FVW, the leading publisher of tourism publications in Germany, arises from the need to fill possible gaps concerning the knowledge on the Archipelago by travel agents in order to progressively increase the sales of the Azores as a tourism destination in Germany.
The programme, in German, which will be available online for one year, is structured in 7 courses or themes, ranging from basic information to accommodation and gastronomy, including volcanoes, water sports, whales and dolphins, nature and culture. It registered more than 300 registrations in the first online week.