Regional Government
Citizen Space
Business Space
About Azores
  news Legislation Schedule Communities Contacts Portal Map Links Help
Versão PortuguesaMUDAR LÍNGUA
See in: entities  

Presidency of the Government
Vice-Presidency of the Government, Employment and Business Competitiveness
Regional Secretariat for Social Solidarity
Regional Secretariat for Education and Culture
Regional Secretariat for the Sea, Science and Technology
Regional Secretariat for Transport and Public Works
Regional Secretariat for Health
Regional Secretariat for Energy, Environment and Tourism
Regional Secretariat for Agriculture and Forestry


Get News of the Government by RSS - click here
Know more about RSS ...


Ponta Delgada ,  March 01, 2012

Azores invest in external projection and attraction of international tourists

The Azores continue to promote their international projection as a tourist destination as well as to reinforce their presence in the international market "since this is a strategy has shown effective results" as evidenced by "the increase in the number of nights spent by foreign tourists in the Azores last year," said the Regional Secretary for the Economy in Lisbon today.

Vasco Cordeiro met with the boards of the Regional Tourism Association and the Azores Tourism Association at the Lisbon Travel Market, stressing the work "that has been carried out by these two entities in the promotion of the archipelago," notably through the participation in fairs. The recent presence at an diving event that took place in Germany or the promotional campaigns being held in various European countries, the United States and Canada as well as in the national market are some of the examples of the initiatives developed by both entities. These projects correspond to an investment of about eight million Euros."

Reinforcing the projection of the Azores at the international level "is not something that can be solved in a year, it is rather a work that is developed every year," the government official said, reminding that the investment in foreign markets "is of fundamental importance at a time when the national market is being affected by austerity measures imposed on the country."

The Regional Secretary for Economic assured, however, that the Region "cannot drop their presence in the national market"; for that reason "some campaigns will be reinforced over the coming months through actions targeted at tourism operators and the organisation of a campaign addressed at the public in general.”

According to Vasco Cordeiro, "the national market represents about 50 percent of the total number of overnight stays; hence it is necessary to invest in foreign markets so that any disturbance that might exist in the national market does not compromise the performance of the sector in our Region. One of our main challenges is to increase our projection: this goal may be achieved by working with the operators selling the destination, but also by instilling in people the desire to know the Azores, that is, make people search for operators because they wish to visit the Azores."

"This work must be done permanently," Vasco Cordeiro said, ensuring that "the promotion of the sector should focus on the attraction of tourists to the Region, after a first phase marked by the need to create infrastructures that currently have an effective response capacity."


Official government press-releases presented in all foreign languages interfaces of the Azorean Government Portal (Portal do Governo dos Açores) are a sub-set of the government's official press-releases daily output and are chosen for translation and publication on the foreign language interfaces based on audience segmentation criteria. The entire collection of the Azorean government press-releases is available in portuguese, here, from the GACS Press Office site.

   Print   Send Send News   GaCS GaCS Site   Regional Press Regional Press   rss  

Last News

Advanced Search >>


This e-mail address is at your disposal for you to place your questions to the Regional Government of the Azores.
Ask the Government!


Health Ombudsman
Listen to this Page LISTEN
Go to top of page TOP
help HELP
Versão PortuguesaMUDAR LÍNGUA

Símbol of Acessibilidade on Web
main | President | Regional Government | Citizen Space | Business Space | About Azores | My Site