The Autonomous Region of the Azores was represented through the LOTAÇOR, S.A. Company at the Conxemar 2009 Fair that was held in Vigo in Spain from October 6 to October 8. This event is considered as one of Europe’s most important in the area of fish marketing.
The fair, which brings together nearly 530 participants from around the world, who work in the area of retail, import and export of fresh and frozen fish, industrials from other areas related to fish trade, is an important means to disseminate the Azorean fresh fish among the international markets, mainly the Spanish and the remaining European market.
The aforementioned Azorean company took the opportunity to make a preview of the brand image of the Azorean fresh fish at the event, the “Azores Fish.”
The Autonomous Region of the Azores intends to create a brand distinguished by quality, taking advantage of the certification awarded to the Azorean Fish Markets in terms of food safety and quality as well as of the certification of fisheries in the Azores, therefore seeking to obtain the financial advantages associated with the valorisation of the Azorean fresh fish at an international level.